2023 formula one motorsport movie Poster campaign
the premise for the 2023 Poster campaign for motorsport tickets focused on capturing the cinematography within the entertainment of F1
All of the following assets were created without the use of AI, as the technology had not yet reached a level of sophistication capable of realising the creative vision for this project.
As with all the assets developed on this particular page, they were designed to be output toward various platforms such as Twitter, facebook and instagram.The abu dhabi grand prix presented an opportunity to “swing big” on ideas. We really pushed ourselves to try and emulate the grandur of a showcase such as this, taking place in one of the world’s grandest playgrounds.
When we think of Austria we imagine the cool pine air, iconic mountain ranges, blue skies and verstappen tearing through all of it in a blur of 75% blue, 15% red and 10% red.
The italy grand prix for me was centred around 1950’s jazz and the bodoni font. the jinking, jilted lettering echoing the playfulness of notes being played on the black and white ivories of piano keys.
