Science in Sport.
Digital // Social // Web // Print // Experiential // 
Working collaboratively with elite athletes to deliver comprehensive brand execution
a comprehensive guide to the entire suite of science in sport products.
Designed as a brand guideline leader, it sat at the heart of the marketing dept. initiative
During this period we worked closely with team sky to develop everything from bottles to online promotional material on socials such as this infographic below.
Built for the "Don’t Hit the Wall" campaign, the sister site highlights our active running and recovery line. I owned the Figma layouts and custom iconography, working with the e-commerce team to design a premium, UX-focused journey that connects directly to our main Shopify store.
By leading with educational content and funnelling users toward targeted products, we created an ecosystem that delivered a satisfying, high-converting loop for both the consumer and the brand.
We ran [ooh] print ads in farringdon station as part of the gel campaign. It was one of the early projects i worked on with the brand.
The [ooh] print ad strategy extended to magazine runs which ran successfully in Cyclist and Cycling weekly. on the right we have an example of the product
